![]() ![]() ![]() This book blends everyday experiences with a series of illuminating and often surprising experiments, that will change the understanding of human behaviour. Why can a 50-cent aspirin do what a penny aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this book, the author, a behavioral economist cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Irrespective of what you do, you must read this textbook of human behaviour & how amazingly complex our minds are decisions are. This book is a look at why we all make illogical decisions. Our decisions are based on context, comparisons, emotional states, remembered advertisements, and a whole lot more that doesnt quite fit the description 'rational. We systematically make decisions based on irrelevant information. ![]() Summary: Why do smart people make irrational decisions every day? The answers will surprise you. The book predictably irrational, the hidden forces that shape our decisions, explains that we're all biased. ![]()
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